Seoul lands 12 new MICE events at IMEX America trade show
The Seoul Metropolitan Government and the Seoul Tourism Organization (STO) secured 12 new international events and held 343 business meetings at IMEX America 2026, the largest MICE trade show in the Americas, the organization said. MICE stands for meetings, incentives, conferences and exhibitions. The term covers business events that bring large groups of visitors. The city ran its own Seoul…
The Seoul Metropolitan Government and Seoul Tourism Organization successfully secured 12 new international meetings, incentives, conferences, and exhibitions (MICE) events and held 343 business meetings at the IMEX America 2026 trade show, which is the largest MICE trade show in the Americas. The city showcased its own Seoul pavilion at the event, held from Tuesday to Thursday at Mandalay Bay in Las Vegas, and was joined by 10 members of the Seoul MICE Alliance, a network of local hotels and event companies.
These members included Grand Hyatt Seoul, Conrad Seoul, Fairmont Ambassador Seoul, JW Marriott Hotel Seoul, and Sofitel Ambassador Seoul Hotel & Serviced Residences. The delegation focused on in-depth talks with key buyers who have the authority to choose event venues, collecting contact details for about 340 such buyers on site.
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- Seoul lands 12 new MICE events at IMEX America trade show koreatimes.co.kr
