Seoul lands 12 new MICE events at IMEX America trade show
The Seoul Metropolitan Government and the Seoul Tourism Organization (STO) secured 12 new international events and held 343 business meetings at IMEX America 2026, the largest MICE trade show in the Americas, the organization said. MICE stands for meetings, incentives, conferences and exhibitions. The term covers business events that bring large groups of visitors. The city ran its own Seoul…
The Seoul Metropolitan Government and Seoul Tourism Organization successfully secured 12 new international MICE events and held 343 business meetings at the IMEX America 2026 trade show in Las Vegas. The city showcased its pavilion and was supported by 10 members of the Seoul MICE Alliance, including major hotels like Grand Hyatt Seoul and Conrad Seoul.
The delegation focused on in-depth talks with key buyers, collecting contact details for over 340 potential event venue choosers. A Seoul Happy Hour networking event, themed around "chimaek" (a popular Korean dish), attracted more than 300 attendees.
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- Seoul lands 12 new MICE events at IMEX America trade show koreatimes.co.kr
