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Sainsbury’s 'dangerous' facial recognition is back, months after ejecting an innocent shopper — and there’s no way to opt out

Critics say the technology puts our "data, privacy, and human rights" at risk

Sainsbury’s 'dangerous' facial recognition is back, months after ejecting an innocent shopper — and there’s no way to opt out

Sainsbury’s has reintroduced its facial recognition system at a local supermarket, months after ejecting an innocent shopper. Despite concerns over privacy, the supermarket claims the technology is necessary for security. The system works by mapping facial features into biometric measurements and checking them against a watchlist.

While the system purports to delete data within milliseconds if there is no match, photographic crops of detected faces are held for up to seven days for review. Civil liberties groups argue that the system is indiscriminate and infringes on privacy rights, questioning whether it truly addresses the issue of shoplifting.

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