Rafimex Ghana Limited supports Big Street Feast with free beverage distribution

Rafimex Ghana Limited, a fast-moving consumer goods (FMCG) company, has collaborated with Chef Abby’s Big Street Feast to distribute complimentary beverages to participants during the celebration of World Food Day. The beverage distributor, which sells Lucozade, Ahmad Tea, and Pure Heaven drinks in Ghana, joined the street food event to engage with attendees and improve their experience.

As part of the partnership, Rafimex provided free beverages from its range to attendees, ensuring refreshments were available throughout the occasion. This initiative enabled the brands to establish direct connections with consumers in an energetic environment, simultaneously boosting product visibility and consumer engagement. Abigail Ofosu Antwi, Head of Corporate at Rafimex Ghana Limited, emphasized the importance of supporting the cause and contributing positively to society, stating that the company would be providing over 20,000 bottles of Lucozade, Ahmad Tea, and Pure Heaven Juice.

She highlighted the significance of corporate social responsibility and the company's growth in Ghana, noting that giving back to society is highly meaningful. Richard Akoto Bamfo, Brand Manager for Ahmad Tea, mentioned that the gesture aligned with the company's dedication to positively impacting society and building strong relationships with the public.

Through their partnership with Big Street Feast, Rafimex Ghana Limited underscored the role of experiential marketing in fostering stronger connections between fast-moving consumer goods brands and consumers.