Online Apple Store goes down ahead of iPhone Duo pre-orders

The Apple online Store experienced a temporary outage ahead of the commencement of pre-orders for the iPhone Duo, Apple's inaugural foldable iPhone model. When Apple makes even minor alterations to the online Apple Store, the site undergoes a temporary shutdown, a measure aimed at minimizing disruptions during updates. This procedure, while seemingly theatrical, is deemed crucial by Apple for maintaining seamless operations once the site resumes.

The current situation mirrors this routine, with visitors to the digital storefront greeted by the iconic Apple logo and a message expressing anticipation for the site's return. Apple has emphasized that the issue pertains exclusively to the iPhone Duo launch. Introduced at Apple's Surprise and Shine event on September 9, 2026, the iPhone Duo has only recently opened pre-orders, a delay attributed to production challenges and a desire to manage expectations through a "Get Ready" pre-order program.

Operational from October 12 to October 15, the "Get Ready" feature allowed users to customize the iPhone Duo's color, storage capacity, carrier, and financing options. However, the program's limited duration and the heightened demand for new iPhones have raised concerns about potential stock shortages upon the official launch. Still, Apple has assured that its retail stores will stock and showcase the new device starting October 23, offering customers a hands-on experience prior to widespread availability.