Olamma Ojukwu: Tour Operators’ Partnership Boosts Nigeria-Benin Business
The growing collaboration between Nigerian and Beninese tourism operators is opening new business opportunities, attracting more visitors and gradually breaking down barriers between Anglophone and Francophone West Africa. For Mrs.
The partnership between Nigerian and Beninese tourism operators is generating new business opportunities and attracting more visitors to West Africa, helping to break down barriers between Anglophone and Francophone regions. Olamma Ojukwu, CEO of GOTA Voyage, the travel and tourism arm of GOTA International Group, emphasizes the importance of such collaborations in unlocking the region’s tourism potential and promoting destinations that have long remained underexplored.
Speaking at the 22nd Akwaaba African Travel Market, Ojukwu highlighted Benin Republic’s cultural heritage, emerging attractions and hospitality offerings. She reflected on how familiarization visits and industry networking between the two countries have translated into business opportunities. Since 2016, when the former president of Benin, Patrice Talon, reintroduced the country to the world, Benin has become more recognizable, with visitors eager to see the Amazon, the "Woman King," and other iconic sites.
Ojukwu pointed out that Benin offers a top-notch nightlife, excellent road infrastructure, and stunning coastal roads stretching from the border to the historical city of Bida. She also highlighted Ganvié, often referred to as the "Venice of Africa," as a key attraction that showcases the country’s unique culture and religious practices, including Voodoo, celebrated annually.
GOTA Voyage operates in Benin, Togo, and Nigeria, and Ojukwu noted that Nigerian tour operators have brought many visitors to Benin since the industry collaboration began. Following the Akwaaba market, these operators have visited Abuja to engage with Benin partners, fostering stronger business relationships. This trend indicates that tourism collaboration between the two countries is set to grow significantly, with the Benin government even sending delegates to the 2026 Akwaaba market to discuss future participation.
Ojukwu believes this partnership will extend beyond the tourism sector, leading to policy changes that further strengthen the relationship between Nigeria and Benin.
Written by urgent.news from This Day's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
