Nongshim Showcases Shin Ramyun at KOOM Week

Shin Ramyun, South Korea's leading instant noodle brand, will showcase its 40-year journey of challenges and innovations at the K-startup festival KOOM (Dream) Week 2026 in Manhattan, New York. Nongshim, the brand's parent company, announced plans to set up a themed pavilion booth during the event, which will run from October 14 to 18. The pavilion, designed to reflect the heritage and global competitiveness of Shin Ramyun, aims to inspire startup founders and investors with the brand's growth potential and drive.

The pavilion, constructed in collaboration with BuildBlock, an official partner of UKF, will be an interactive space for visitors to experience the tangible and intangible values of Shin Ramyun. Outside the exhibition hall, Nongshim will host practical experience programs for local consumers, offering unique menus that blend Nongshim products with New York's food culture.

On 23rd Street, a food truck will serve reinterpretations of Nongshim products in collaboration with the New York restaurant brand Everydaily. The menu includes options like Shin Ramyun Tonkatsu Burger, Chapagetti Tteokbokki, and Shin Ramyun Toomba Tteokbokki. This strategy aims to deepen brand intimacy by providing visitors with a distinctive K-food experience that combines familiar products with local culinary traditions.

This is Nongshim's second consecutive participation in KOOM Week, following last year's event. The event, organized by UKF, the largest network of Korean founders and investors in New York, will feature various programs such as pop-up exhibitions, Investor Day, and K-pop performances. Last year's iteration in Brooklyn drew approximately 13,000 visitors. Nongshim aims to reinforce its global brand presence through multiple touchpoints and continue to spread its spirit on the international stage.