Midterms 2026: Can Democrats capitalise on Latino voter regret?
In 2024, a 46 percent share of the Latino vote helped propel Donald Trump to the White House. But two years on, polls show that support has plummeted in spectacular fashion. Amid an immigration crackdown, violent ICE raids and the spiraling cost of living, some Latino voters say they regret having backed Trump at the ballot box. Now, as the midterms approach, can the Democrats capitalise on this…
President Donald Trump has expressed a desire for the midterms to be focused on him personally. His rivals, particularly Democrats, are keen to cooperate with this plan. According to an Associated Press analysis, Democrats have spent over $163 million on television ads mentioning Trump since September 1, including nearly 180,000 references to him on various platforms. In contrast, Republicans have aired only 16,000 such ads, costing approximately $11 million.
The Democratic ads often criticize Republican opponents for aligning with Trump on issues such as tariffs and the Iran war, which they claim have led to increased costs for voters. One example is a Georgia Senate ad attacking Rep. Mike Collins for supporting Trump's policies, stating that Collins has "voted for Trump’s war in Iran, sending gas prices through the roof" and "voted for Trump’s tariffs, sending grocery prices soaring." The ad concludes, "Mike Collins sides with Donald Trump and makes you pay more."
Democrats argue that their messaging is a response to the absence of a clear Republican alternative, branding it as "Trump Derangement Syndrome" rather than a coherent policy platform. Republicans, on the other hand, claim Democrats are throwing money at Trump to motivate their base and link him to economic problems. RNC spokesperson Natalie Baldassarre accused Democrats of having "no agenda other than investigation, obstruction and impeachment."
Despite these efforts, Democrats have highlighted Trump's economic impact in advertisements, particularly in the 1st Congressional District of Pennsylvania, where all four recent ads mentioning Trump have aired over 2,000 times. The Democrats' messaging seems to align with voters' top concern, affordability, which they attribute to corrupt politicians driving up prices.
Written by urgent.news from Winnipeg Free Press's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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