Kriti Sanon moves Delhi HC over alleged AI misuse of her identity
Dubai: Bollywood actress Kriti Sanon has approached the Delhi High Court seeking protection of her personality and publicity rights against the alleged unauthorised use of her name, image, likeness and other identity attributes, including in AI-generated content and digital impersonation. The matter came up before a single-judge Bench of Justice Purushaindra Kumar Kaurav, who asked the actress's…
Kriti Sanon, the Bollywood actress, has filed a petition in the Delhi High Court to protect her personality and publicity rights from alleged unauthorized use of her identity, including through AI-generated content and digital impersonation. The case was heard by a single-judge Bench led by Justice Purushaindra Kumar Kaurav. He instructed the actress's legal counsel to present relevant judgments, research papers, and other materials to address the legal aspects of personality rights.
The court has indicated it will deliver a comprehensive ruling after reviewing the submitted material, with the matter set for further hearing on October 29. This case is part of an increasing trend of personality rights disputes in the Delhi High Court, as public figures seek legal recourse against alleged AI-generated impersonation, deepfakes, fake endorsements, and unapproved commercial exploitation of their identities.
Other individuals who have approached the court include Gautam Gambhir, Sunil Gavaskar, Sri Sri Ravi Shankar, Arjun Kapoor, Allu Arjun, Nagarjuna, Varun Dhawan, Kajol, Aishwarya Rai Bachchan, Abhishek Bachchan, Naga Chaitanya, Jubin Nautiyal, filmmaker Karan Johar, podcaster Raj Shamani, Congress MP Shashi Tharoor, and actress Kangana Ranaut.
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