Immobilien: „Gerade in Nischen tun sich spannende Chancen auf“
Marco Wölfle, Professor für Immobilienwirtschaft, kritisiert die Fixierung der Immobilienbranche auf Größe und Skalierung. Kleinere Bauprojekte hingegen würden häufig unterschätzt.
Marco Wölfle, a professor specializing in finance and real estate economics, believes that niche markets in the real estate industry offer exciting opportunities. Studying at the Center for Real Estate Studies and the VWA Business School, he also serves as the dean for Management and Leadership at Steinbeis Hochschule and the study leader for the Verwaltungs- und Wirtschafts-Akademie and the Deutsche Immobilien-Akademie.
Wölfle highlights the potential in smaller construction projects and regions outside major urban centers as areas with promising prospects. This is particularly true in regions experiencing population decline, where innovative operators have developed clever utilization concepts due to low entry costs. He has witnessed projects in Eastern Germany where larger properties have been specifically subdivided or repurposed, such as turning them into vacation homes.
Wölfle emphasizes that he rarely experiences individual aha-moments in his career but is continually fascinated by the discovery of new business models on the real estate market. He points out that there are many individuals who have approached the market differently from others and have achieved success. He mentions former students who now focus on evaluating hydrogen tank stations and encourages learning from those who have ventured into uncharted territories.
When asked about a recent inspiring project, Wölfle expresses his admiration for iconic landmarks, such as the Elbphilharmonie in Hamburg and the Berlin Airport. Despite the challenges during construction phases, he believes that these projects will eventually become economic success stories. In real estate projects, patience is crucial, as he stresses the importance of waiting for long-term benefits.
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