How to dress a tech oligarch: The Social Reckoning’s costume designer on Zuckerberg’s style evolution

Susan Lyall, the costume designer for the 2019 movie The Social Reckoning, worked closely with actor Jeremy Strong to capture the evolving style of Meta CEO Mark Zuckerberg. The film depicted Zuckerberg in a less rebellious, more formal demeanor, with a wardrobe of suits and interchangeable long-sleeved shirts. Lyall and Strong researched Zuckerberg's favorite Nike shoes, Brunello Cucinelli sweaters, and other luxury items, ensuring the most accurate representation possible.

The movie's costume designer explained that for the sweaters, it was Strong who connected with the high-end Italian brand Brunello Cucinelli to secure specific pieces from their inventory. Lyall also found the signature 2018 Nike Flyknit trainers in black anthracite on Grailed, a popular reselling platform. Throughout her research, Lyall discovered a pattern among tech oligarchs, such as Elon Musk and Jeff Bezos, who also gravitated towards Brunello Cucinelli sweaters and cardigans.

Zuckerberg's wardrobe evolution in the movie reflected his shift from an early stance against materialism to a more relatable and fashionable image. He appeared to be embracing the importance of style while remaining financially secure. Since 2024, Zuckerberg's fashion choices have become more extravagant, including gold chains, Loewe shorts, and Alexander McQueen suits adorned with dragonflies. This newfound flair for fashion serves as a distraction from the controversies surrounding his products and work.

Additionally, Zuckerberg has begun to incorporate his personal life into his public persona, using jewelry to convey his faith and commitment to his children. As the tech billionaire continues to engage more deeply with the fashion world, he has even collaborated with celebrities like Kylie Jenner to promote Meta's smart glasses.