How Brands Are Democratising the Runway
To turn fleeting buzz into lasting customer loyalty, fashion labels are welcoming shoppers into the traditionally exclusive world of runway shows through invites, community events and content that deepens collection narratives.
In an industry where visibility often reigns supreme, analytics providers are shifting their focus to measuring brand moments that have a tangible impact on business outcomes. Tim Blanks and Imran Amed discuss this shift on The BoF Podcast, highlighting how designers like Erdem, Simone Rocha, Rick Owens, Miuccia Prada, and Matthieu Blazy made strong statements at London Fashion Week.
These designers, according to Amed and Blanks, acted on their convictions rather than following the crowd. The Swedish brand H&M returned to London Fashion Week for the second year running, aiming to bolster its fashion credibility and boost demand. Haley Crawford, a Marketing Correspondent at The Business of Fashion, based in New York, covers the marketing and public relations sectors.
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