Hostinger CEO: AI is moving faster than people's willingness to use it

Artificial intelligence is advancing at a rapid pace, but people are not keeping up with its adoption, according to Giedrius Zakaitis, CEO of Lithuanian tech company Hostinger. The company, which has evolved from a traditional web-hosting provider to an AI-first platform, is actively working to bridge this gap. Zakaitis recalls how installing WordPress once required users to perform various technical tasks, but now, due to Hostinger's managed hosting, it's as simple as a one-click process.

The company believes its role is to make complicated technical aspects accessible to non-technical individuals. Today, Hostinger focuses on helping people not only build websites but also run their businesses using artificial intelligence. This includes assisting customers in creating virtual private servers for AI agents, building custom tools for personal or business use, and even enabling small businesses to create their own software products.

While Zakaitis acknowledges the rapid pace of AI development, he remains confident that the demand for simple ways to start and run a business will continue to grow. However, enabling individuals without technical expertise to build and deploy software also introduces security risks. Hostinger has addressed these concerns by implementing security measures, such as token-based authorisation, to mitigate potential vulnerabilities.

The company's growth has been achieved through revenue reinvestment rather than external capital, a strategy that aligns with its bootstrapped origins in Lithuania, where access to capital was historically limited.