Head Trip Was a One-Time-Only Festival. Apple Music Made Sure the World Saw It
The platform's first-ever video livestream of a complete festival brought the event well beyond the 90,000 people who gathered at the Coachella site in person.
Head Trip was a one-of-a-kind dance music festival that took place on the grounds of Coachella in Indio, California. The event was designed by Romain Pissenem and his company High Scream, who created a unique stage with an oblong shape and a spaceship-like vibe. The stage was amplified by 90,000-strong crowd and 12 oblong video projectors that created a circle around the field.
The festival was planned as a one-time-only event and featured a lineup of the biggest names in electronic dance music, including Calvin Harris, DJ Harvey, Peggy Gou, Kettama b2b Dom Dolla, Skrillex, and Swedish House Mafia. Unfortunately, the festival was cut short due to lightning and Tropical Storm Rachel, which also ended the Apple Music livestream early.
However, the event has generated significant buzz, with Apple Music highlighting it as its biggest dance music offering since launching Club Live in May. Danny Bell, senior vp of talent at Goldenvoice, the festival's producer, expressed pride in the event, stating that it was a one-and-done show with the titans of the EDM genre.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
