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Fruit juice is not ‘more equal’ when it comes to sugar and public health

Fruit juice may seem healthy, but its concentrated sugar and lack of fibre warrant the same front-of-package warning as other sugary beverages.

Fruit juice, despite its perceived health benefits, harbors concentrated sugar levels and lacks fiber, necessitating the same front-of-package warning as other sugary drinks. Nosiphiwo Nzimande, Sameera Mahomedy, Susan Goldstein, and Yolanda Radu are public health researchers whose insights highlight this issue. George Orwell's "Animal Farm" underscores the importance of policy reflection to ensure systems serve their original purpose.

South Africa is poised to introduce front-of-package warning labels on unhealthy foods and beverages, presenting an opportunity to apply consistent principles across all products, including 100% fruit juice. Extending the Health Promotion Levy to beverages with over 4g of sugar per 100ml and requiring FOPL labels would reinforce sugar consumption reduction efforts.

FOPL is a powerful tool for informing consumers about high sugar, salt, and fat content. However, the current draft regulations exclude 100% fruit juice, despite its high sugar content and rapid absorption by the body. This exclusion is rooted in a focus on added sugar rather than free sugar, leading to inconsistency with similar products.

Applying FOPL uniformly across products would strengthen scientific foundations, improve consumer information, and maintain regulatory coherence.

Written by urgent.news from Daily Maverick's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Read the original at dailymaverick.co.za →

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