From Credibility to Enduring Value: How Building Anap Jets with Atedo Peterside Helped Shape the DAM Framework
Throughout my career, much of my work has involved building businesses from the ground up, entering new markets and creating new opportunities. I have done this as part of founding management teams, within established organizations and through entrepreneurial ventures of my own. When I joined Anap Jets in October 2014 as Vice President of Sales […] The post From Credibility to Enduring Value: How…
Anap Jets founder Atedo Peterside brought credibility to the fledgling company when it entered Nigeria's business aviation market in 2014. Peterside's reputation in Nigerian finance, built through his work at Investment Banking & Trust Company, attracted initial market interest. However, Peterside's approach to establishing Anap Jets focused on demonstrating the business's value through customer engagement and understanding prospective clients' needs.
The company introduced fractional ownership and the Embraer Phenom 300, a smaller aircraft, as a smarter, more practical choice for private aviation. Anap Jets positioned its proposition around business utility, efficiency, and financial prudence through its "Fly Smart" campaign. By using Peterside's reputation and relationships to introduce the company into the market, Anap Jets earned customer confidence and built a sustainable commercial proposition.
This process, influenced by the DAM Framework, helped Anap Jets establish credibility, affinity, and monetization in a market resistant to change.
Written by urgent.news from Nairametrics's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
