Ethos Technologies CEO sells over $4.6m in company stock

Ethos Technologies CEO Peter George Colis sold over $4.6 million worth of the company's Class A Common Stock between October 14 and October 16, 2026. The transactions were conducted under a pre-arranged Rule 10b5-1 trading plan, which Colis established on May 12, 2026. The stock had experienced significant growth, with a 145% increase over the past six months and a 123% increase year-to-date, according to InvestingPro data.

Colis sold his shares at prices ranging from $37.64 to $39.58 per share. On October 14, he sold 31,900 shares at a weighted average price of $38.94, with sales ranging from $38.34 to $39.31. The following day, on October 15, he sold a total of 39,600 shares in three transactions, at weighted average prices of $37.64 (ranging from $37.04 to $38.035), $38.52 (ranging from $38.04 to $38.95), and $39.12 (ranging from $39.065 to $39.135).

On October 16, Colis concluded the transactions by selling 40,000 shares (34,468 at $37.68, ranging from $37.205 to $38.195, and 5,532 at $38.32, ranging from $38.21 to $38.47). Upon these sales, Colis now directly holds 1,537,360 shares of Class A Common Stock, including shares issuable upon the settlement of restricted stock units, and 28,249 shares indirectly through the Colis Zhan Family Trust.

His derivative holdings include 5,964,681 shares of Class B Common Stock, with additional shares held by various trusts. In other developments, Ethos Technologies reported strong financial results for the second quarter of 2026, with earnings per share reaching $0.53, surpassing estimates and achieving a 113% year-over-year revenue growth.

Investors responded positively, with Citigroup raising its price target to $40 from $33 and maintaining a Market Outperform rating.