Ecommerce confronts AI shopping agents ahead of holiday season
Cheq, a cybersecurity company that verifies AI shopping agents, says it recorded a 100x surge in agentic traffic.
As the holiday season approaches, merchants will face a novel challenge: AI shopping agents. Cybersecurity firm Cheq reported a staggering 100-fold increase in traffic from these agents over a 45-day period following the launch of consumer AI agents such as Instinct and Meta's Muse. Despite still representing a minuscule portion of online shoppers, these agents are proliferating rapidly, particularly in light of a continuous stream of new AI agent releases, according to Cheq CEO Guy Tytunovich.
However, not all are in agreement with this development; e-commerce giants Amazon and eBay have barred agents to maintain control over their own advertising and checkout processes. Similarly, a portion of consumers are wary of AI agents, as Morning Consult's research indicates that the influence of an agent’s recommendation is on par with that of an influencer, yet many remain uncomfortable with AI making purchases on their behalf.
This holiday season will serve as the first definitive trial to determine which brands excel in crafting their offerings in a manner that appeals to AI agents.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
