Calling up Starlink customer service? You'll be talking to Grok.
Starlink says its Grok Voice agent has become a methodical customer service agent. It's answered 20,000 calls a day, the company wrote.
SpaceX has announced that its AI, Grok, is handling the majority of customer calls for its Starlink service. Anchiy/Getty Images - Nikolas Kokovlis/NurPhoto via Getty Images - Grok is taking 20,000 customer calls per day and resolving 70% of them without human intervention. This development comes as companies race to create AI agents capable of engaging in conversation.
Musk's AI company, which encompasses SpaceX, revealed the new Grok Voice model, which can handle calls in multiple languages. Starlink serves over 6 million customers worldwide, allowing SpaceX to avoid building a large human customer service operation. The company did not specify which languages Grok supports or which calls still require human assistance.
Other AI companies, such as OpenAI and Google, have also been developing voice models for call capabilities, with Meta's Muse being an example of a more consumer-focused AI.
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