Bela Bajaria: Netflix setzt die Programmchefin ab
Die Nutzerzahlen des Streamingdienstes haben sich zuletzt schwach entwickelt. Nach zehn Jahren im Unternehmen muss darum die Chefkreative gehen. Es kommt ein erfahrener TV-Manager.
San Francisco - Netflix has replaced its Chief Creative Officer with Peter Rice, a seasoned TV and film manager, to steer the company out of a growth slump and attract more viewers. The streaming service aims to increase revenue and gain more subscribers under Rice's leadership. Rice previously served as the head of Disney's entertainment division and as the president of 21st Century Fox.
He assumes his new position on October 26th with a broad mandate, responsible for fiction and non-fiction series, films, and live events worldwide. Rice replaces Bela Bajaria, who had been with Netflix for ten years and was the public face of the company's content strategy. The leadership change coincides with a workforce reduction on Wednesday, where around 1,000 employees, approximately six percent of the workforce, lost their jobs.
Netflix's stock lost about 23 percent of its value this year and fell 1.1 percent in after-hours trading. The service, which now has over 325 million global subscribers, has evolved from a producer of prestige television like "House of Cards" and "The Crown" to a broad entertainment platform competing with sports channels and YouTube videos globally.
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