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How to Measure Your Website's Conversion Rate Properly (Views, Starts, Submits) with ~30 Lines of JavaScript

Most "conversion rate" numbers on dashboards are wrong in one boring way: the denominator. People divide signups by all sessions, by pageviews , or by "visitors" from one tool and conversions from…

  • Conversion rate formula: conversions ÷ visitors × 100
  • Define conversion actions: form submission, checkout completion, call booking
  • Track three events: formview, formstart, formsubmit using JavaScript

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