A16z-backed UK fintech Sequence sold to Intuit in reported $200M deal

UK fintech Sequence, which utilizes AI to assist startups in managing revenue, has been acquired by US software company Intuit in a reportedly $200 million deal. The acquisition, as reported by the Times, marks one of the largest exits for a UK AI startup with a female co-founder. Established in 2021, Sequence offers automation for business billing, payments, and revenue management, with operations based in London and New York. Notable clients include startups such as Legora and Cognition.

Sequence was co-founded by Riya Grover, who previously held positions at Deutsche Bank and served as CEO and co-founder of Feedr, a food technology firm acquired by Compass in a $24 million deal. Grover's co-founder is Eamon Jubbawy, who co-founded Onfido, an ID software provider sold for $650 million in 2024. Jubbawy also serves as the founder and CEO of climate startup Isometric.

According to the Times, Grover holds over 45 percent of Sequence's shares, while Jubbawy owns more than 15 percent. The startup has secured approximately $40 million in funding, with notable investors including US venture capital firm Andreessen Horowitz, Passion Capital, firstminute capital, and 645 Ventures. Grover expressed the sale as a "huge milestone," stating that joining Intuit would allow Sequence to operate on a larger scale.