Vietnam tops Asia-Pacific, ranks 3rd globally for branded residential units

Vietnam has emerged as a leader in the Asia-Pacific region with the highest number of branded residential units, ranking third globally, according to the inaugural The Brand Standard annual report by UK-based advisory firm Global Branded Residences. The country, which trails only the UAE and the U.S. in this category, boasts 13,311 branded residential units, as of now.

Vietnam's dominance is driven by Ho Chi Minh City, which houses the majority of these units, followed by Ha Long and Da Nang. The market in Vietnam is characterized by a high proportion of residential units, with an average of 96% of combined hotel and residential inventories at the project level. This trend indicates a strong focus on branded residences by brands entering the Vietnamese market, as opposed to treating them as a secondary component of hotel developments.

Accor is the leading operator in the country, with 7,854 units across 23 projects, followed by several projects operated by top-tier brands like Marriott and The Ritz-Carlton.

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