Viant technology CFO Larry Madden sells 20,711 shares for $272,059

On October 13, 2026, Viant Technology Inc.'s CFO Larry Madden sold 20,711 shares of the company's Class A Common Stock. The transactions were valued at $272,059, with shares traded between $12.93 and $13.31, averaging $13.136 per share. This sale was executed under a pre-established 10b5-1 trading plan adopted by Mr. Madden on June 17, 2026.

Despite Viant's shares having a strong 49.53% return over the past year, they are currently trading at $12.62, down from their 52-week high of $14.80. According to InvestingPro, Viant appears to be undervalued based on its Fair Value assessment. Following the sale, Mr. Madden directly owns 322,000 shares of Viant Technology Class A Common Stock.

Viant Technology reported strong second-quarter 2026 earnings, with revenue increasing 34% to $104.3 million, surpassing analysts' expectations. Analysts have shown interest in the company, with price targets increased to $17.50 by DA Davidson and $17.00 by Citizens, driven by growth in connected TV and the potential of Viant's AI platform, Outcomes.

Viant Technology also decided to cancel a planned public stock offering of 8,500,000 shares due to current market conditions, indicating a period of strategic decision-making for the company.