TINUBU’S PROXY ELECTIONEERING
Time will tell whether the President’s campaign strategy will secure him victory, writes BOLAJI ADEBIYI At last, the crowds are gathering, signalling that politics is about to heat up. Welcome
As inauguration day approached, President Bola Tinubu's campaign strategy began to take shape. The inauguration of the President Bola Ahmed Tinubu/All Progressives Congress Presidential Campaign Council marked the beginning of a period of intense electioneering leading up to the 16 January presidential poll. The council comprised a mix of internal and external interests, including opposition governors and political figures from various parties.
Their joint goal is to support Tinubu's campaign across 36 states and the FCT, 744 local government areas, and 8,809 wards nationwide.
During the inauguration ceremony, Tinubu outlined his campaign plan, emphasizing a decentralized approach. He would be largely hands-off, attending only a few rallies while his coordinators would take charge of communicating his message across the country. This strategy, which draws inspiration from the late Shehu Yar'Ada, aimed to maximize the impact of Tinubu's campaign by leveraging the influence of key leaders and stakeholders in each region.
The opposition criticized this model, arguing it may signal Tinubu's inability to engage directly with voters, given concerns about his reform policies. However, this unconventional approach is not entirely new, as US presidential candidates often focus their efforts on swing states.
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