'The EU’s next chapter in AI is agentic': New OpenAI report claims agent use is on the rise across Europe — but it still has some way to catch up to other markets
While European SMBs are starting to adopt agentic AI at a meaningful level, growth still falls short of other global regions.
OpenAI's latest research highlights a significant shift in AI usage across European businesses, with agentic AI now accounting for more than half (55%) of output tokens among enterprise customers. This marks a major transition from traditional generative AI use, as companies leverage AI agents to complete tasks for them. While the EU average stands at 55%, disparities exist, with countries like Lithuania (85%), Cyprus (81%) and Hungary (79%) leading the charge, while Slovenia (22%), Austria (26%) and Portugal (29%) are lagging behind.
European SMEs have seen AI agent usage increase more than 8x in just half a year since the launch of ChatGPT Work, an agentic tool integrated into OpenAI's superapp. Despite solid growth, Europe still lags behind North America (65%), EMEA (11%) and APAC (13%) when it comes to frontier firms – companies in the top tenth of AI output tokens per active user.
OpenAI's CFO, Sarah Friar, emphasizes the need for improved accessibility, affordability and workforce skills to help European businesses harness the full potential of AI.
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