Teachers and graphic designers are clocking off and cashing in as influencers—LinkedIn CEO says some are pulling in $10K+ for posts about their jobs
Exclusive: LinkedIn CEO Daniel Shapero says ‘workfluencers’ are landing brand deals worth up to tens of thousands of dollars—and 83% of them still have their day jobs.
LinkedIn CEO Daniel Shapero has revealed that teachers, software developers, graphic designers, and other professionals are earning substantial money by sharing expertise on LinkedIn. These individuals, dubbed "workfluencers," are using the platform to share insights from their day jobs and build a following. Their posts on LinkedIn can earn them anywhere from hundreds to tens of thousands of dollars in brand deals.
The rise in workfluencers is attributed to a stagnant job market and the increasing popularity of a portfolio career. Despite the growing trend, most workfluencers continue to hold down their day jobs alongside their online presence, using LinkedIn as a supplementary source of income and a way to stay relevant in a rapidly changing job market.
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