SSNIT intensifies informal sector enrolment drive with Techiman float

The Social Security and National Insurance Trust (SSNIT) is ramping up efforts to enroll informal sector workers into the pension scheme through a high-profile float in Techiman, Bono East Region. This activity, which precedes the launch of SSNIT’s Customer Service Week, is part of the Trust’s Self-Employed Enrolment Drive (SEED) campaign.

The campaign aims to provide a reliable source of income and financial independence for self-employed individuals during retirement or periods of inactivity. The float was staged to raise awareness about the importance of social security and to extend pension coverage to self-employed workers, offering them a safety net and social protection.

Alex Appiah, SSNIT Area Manager responsible for the Bono, Bono East and Ahafo regions, emphasized the importance of taking the campaign directly to workers who often lack the time to visit SSNIT offices due to their hectic schedules. "We are targeting the people who are unable to visit our offices due to their busy schedules," Mr. Appiah stated.

He stressed that enrolling in SSNIT remains one of the most reliable ways for informal sector workers to secure their future, highlighting the Trust’s unique product offering. "It is important to join SSNIT because they are unique in terms of the products they offer, which have to do with monthly payments until death," Mr. Appiah explained.

The SEED campaign is SSNIT’s flagship initiative targeting the large informal sector, which comprises traders, artisans, farmers, transport operators, and other self-employed professionals.