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Shane Gillis’s SNL Joke Sparked Massive Backlash. Why Outrage Is a Dangerous Business Strategy

From SNL’s total silence to viral outrage. Why chasing cheap attention is trading the only asset a business can’t quickly rebuild: trust.

Shane Gillis’s SNL Joke Sparked Massive Backlash. Why Outrage Is a Dangerous Business Strategy

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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