Repsol contraataca a Iberdrola con una campaña comercial histórica

Repsol launches a historic commercial campaign to compete with Iberdrola and Endesa, who have acquired customers from Contigo Energía and MasOrange, respectively. The Spanish oil major, which is the fourth-largest electricity provider, aims to accelerate its growth in electricity and gas customer services and consolidate its multi-energy services strategy.

To entice new customers, Repsol offers a €100 credit on Waylet, its loyalty and payment system, for each new electric or gas contract, alongside a 20 cent/liter discount on fuel purchases for 12 months if the client pays through the Waylet app. This aggressive campaign comes in response to the recent acquisitions of Iberdrola, Endesa, Naturgy, and Totalenergies, which have collectively gained millions of new customers in the electricity sector since 2025.

Repsol's multi-energy offering allows customers to integrate various energy needs, such as electricity, gas, and fuels, under one umbrella, a strategy that other oil companies have failed to exploit. With the new promotion running from October 15th to December 31st, Repsol aims to surpass 4 million customers in Spain and Portugal by 2028, building on its existing 3.5 million customers in electricity and gas.