Ravi Kishan viral memes: Why Karan Johar calls him the ‘king of virality’

Ravi Kishan, the actor-politician, has surged to social media fame through his dance moves, candid remarks and the way he speaks. Memes featuring his pronunciation of "paisaan" and his memorable line, "Money follows my brother," have become ubiquitous on the internet, particularly among Generation Z. Kishan's prominence recently made headlines again when filmmaker Karan Johar declared him as the Instagram personality he is "obsessed" with during the Koffee with Karan show.

Johar elaborated on this during the Rapid Fire round when asked about his most closely followed Instagram account: "Ravi Kishan’s anything on the gram. I think he’s the king of virality."

Kishan's ascent to social media stardom gained traction during a promotional event for Netflix’s Maamla Legal Hai. During this event, the actor made a bold entrance on stage, immediately breaking into a dance sequence that quickly captivated the internet. This was followed by another appearance alongside Madhuri Dixit, Triptii Dimri, Dharna Durga, and Dharna Durga, where Kishan's dance moves continued to be a topic of conversation on social media.

His popularity was further propelled after Kishan's appearance on Raj Shamani’s podcast, where his candid responses and unique conversational style turned several moments into widely shared memes.

In August, when addressing the attention to his distinctive walk and dance moves at the UP Creator Summit, Kishan clarified that these moves were not planned nor choreographed. He humorously described how an ordinary moment at an event had become internet fodder, stating, "There was no space, and I was trying to move sideways to the stage. I looked like a locked pigeon."