Publishing Briefs: Leader Entertainment and Sony Music Publishing Form Strategic Partnership
Plus, MusicInfra has partnered with Amazon Music, Lee Thomas Miller has signed to WCM Nashville and Perfect Game Creative, and more publishing news and signings.
Leader Entertainment, the parent company of the children's entertainment brand El Reino Infantil, has entered into a new strategic partnership with Sony Music Publishing, announced on October 5. This alliance will enable the management of the brand's entire music catalog globally. According to Michel Pumar, CEO of Leader Entertainment, the partnership will help strengthen their capabilities, spur new content creation, and explore innovative formats to expand their international reach of iconic intellectual properties.
Oscar Galvan, managing director for South Cone at Sony Music Publishing, expressed excitement about the partnership, stating that their teams in Argentina and Mexico will work to expand the catalog's reach, continuing to inspire millions of children and families worldwide.
Since its inception in 2011, El Reino Infantil has grown to over 240 million subscribers across 64 YouTube channels, generating approximately 180 billion views. The brand's catalog encompasses popular series such as La Granja de Zenón, Bichikids, Canciones del Zoo, Familia Blu, and Paco el Marinero. The partnership will facilitate new creative collaborations and broaden the brand's offerings across various formats and markets.
El Reino Infantil's content is available in 11 languages, spanning YouTube, streaming services, television, gaming, consumer products, and live entertainment. Live performances have reached more than 20 countries, with over 800 shows and nearly 1.5 million tickets sold.
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