Plex now helps sell movie theater tickets
Discovery data from Plex users will help studios, advertisers.
Plex, a company known for allowing users to share movies they own, is now venturing into selling movie theater tickets. The aim of the move is to capitalize on its content-discovery strengths and broaden its business scope beyond its media server software. The company has joined forces with Fandango, a firm that has been selling movie tickets since 2000, in an effort to boost ticket sales from individuals looking for movies to stream.
According to the announcement, starting today, Plex users in the United States will encounter a Fandango ticketing option on title pages for movies currently in theaters. This will enable them to click through to Fandango to check showtimes and buy tickets. The integration also allows for direct tracking through Kochava, which will provide studios and advertisers with better insights into how campaigns and audience engagement contribute to ticket sales.
Fandango boasts of selling tickets for 31,000 movie theater screens in the US. The partnership with Plex gives it the opportunity to utilize data from Plex’s streaming service, claiming users of the service make more than 100 million streaming decisions each month. This includes ratings and cross-platform viewing, which will help in gaining "insight into audience intent," as stated in the announcement.
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