Obsession’s Nikki, Buddy the Unicorn Top This Year’s Most-Googled Halloween Costumes

Google has unveiled its list of the top 10 most-searched Halloween costumes for the year, with two costumes from the Obsession movie, Nikki Freeman and Buddy the Unicorn, topping the charts. Obsession, released in May, received critical acclaim and catapulted actress Inde Navarrette to international fame, leading to her being cast as Rogue in the upcoming X-Men reboot.

The movie's buzz was so intense that Nikki Freeman became a popular character at Universal Studios' Halloween Horror Nights. According to Google's 'Frightgeist' page, which tracks search trends for the spooky season, Nikki Freeman is the third most-searched Halloween costume overall, second only to Buddy the Unicorn. Needoh, a tactile squish toy, came in second place.

The search for "red zebra halter top," worn by Nikki in a key scene, surged in popularity following the film's release. Other notable searches included Agamemnon from The Odyssey, Lily Love Braids from Poppy Playtime, Oliver Tree Verity from Minecraft, Carl from Dungeon Crawler Carl, Disco Scooby Doo, Hazel Hook from Descendants, and possibly the most surprising entry, Nikki and Bear, who ranked third in couples' costume searches.

Notably, Obsession itself didn't make Google's Top 10 most-searched horror films, instead, movies like Buddy, Other Mommy, and Resident Evil's Zach Cregger's production took the top spots.