Nobody is safe from celebrity AI deepfakes
In hindsight, the post on Instagram should have raised more red flags. The image purported to show actress Mia Goth, just days after filing for divorce from actor and filmmaker Shia LaBeouf, posing in a T-shirt with a pointed message: MY EX IS MY BIGGEST FAN. To really drive home the point, the song "Single […]
Celebrity deepfakes, AI-generated photos and videos, are gaining popularity on social media platforms. Recent examples include an AI-generated Instagram post of actress Mia Goth posing in a shirt with a controversial message, seemingly endorsed by her ex-Shia LaBeouf. Despite the account appearing as a fan account with a verified badge, it was flagged by Goth's representative for posting counterfeit AI images.
Meta, the company behind Instagram, allows users to purchase verified checkmarks for accounts, even if they are not prominent figures or official pages. This raises concerns about the integrity of public figures' likenesses.
AI-generated content has been used to create controversial videos featuring famous individuals, such as Taylor Swift rapping along to Drake's "Burning Bridges." These videos often have a large number of views, indicating the growing popularity of AI-generated celebrity content. While some platforms, like YouTube, have implemented likeness detection and takedown programs, the issue of AI-generated content remains prevalent, particularly for female public figures.
There is no clear solution in place to stop the proliferation of such AI-generated content, leaving the issue to be addressed at the platform level.
Written by urgent.news from The Verge's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
