NHK restarts home visits to grow subscribers amid falling numbers
Starting this month, staff affiliated with NHK have been knocking on doors where contracts haven't been signed or there are unpaid subscription fees.
Public broadcaster NHK is reviving a traditional sales tactic of door-to-door visits across major Japanese cities to boost its subscriber numbers, which have been declining. Beginning in October, NHK's affiliated staff will be making these home visits to households where contracts have not been signed or where there are unpaid subscription fees.
They will explain to residents that they are legally required to pay for a TV or tuner, even if it is used for non-TV purposes like watching streaming content on devices like laptops or gaming consoles.
NHK officials view these home visits as an opportunity to connect with viewers, gather their feedback, and clarify the subscription fee system. According to a spokesperson for NHK, the strategy represents a shift in their sales approach. The broadcaster's website advises potential subscribers to create a display name in their subscriber account page before commenting on stories, as commenting rights are restricted by their current subscription plan. A link to the organization's FAQ is provided for further information.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
