NBA Instagram Apparently Hacked, Briefly Promotes Crypto Memecoin
The post, part of an apparent hack, was taken down.
The NBA's official Instagram account reportedly fell victim to a hack, showcasing a brief promotional post for a cryptocurrency meme token. The post encouraged users to "buy NOW" and featured a contract address for the NBA Coin token, which had a market cap of approximately $3,500 by Wednesday evening. The NBA has a history of falling prey to such attacks, with a similar incident in March 2025 where hackers took to Twitter and Instagram to promote a similarly named token.
This latest hack, which has since been deleted, appears to be another instance of the NBA falling for a scam, as the post did not garner significant attention or purchases.
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