Menarabena Asia targets construction supply chain gaps

KUALA LUMPUR: Menara Asia Sdn Bhd has introduced a digital platform called Menarabena to address gaps in the construction supply chain. The platform aims to enhance procurement processes, improve access to construction materials, and provide better supply chain visibility. Menarabena integrates various aspects such as procurement, product marketing, delivery coordination, and order tracking.

By doing so, it connects contractors, manufacturers, and suppliers with a wider range of sourcing options and markets, both local and international. Menara Asia, the platform's owner, stated that it was developed to assist industry players in making more informed procurement decisions. The platform is accessible to the entire construction industry, ranging from G1 to G7 contractors, manufacturers, suppliers, and developers.

Menarabena's primary goal is to expand business opportunities and strengthen the existing supply chain, rather than replacing local suppliers. The platform is a result of a collaboration between Menara Asia and the Construction Industry Development Board, under a memorandum of agreement. Menara Asia is 51% owned by Menara Rezeki, while the remaining 49% is held by Sarawak-based Mexajati Sdn Bhd.

Mexajati, along with Persatuan Kontraktor Melayu Malaysia Sarawak, intends to expand Menarabena into Sabah and Sarawak. The platform also seeks to tackle order-tracking challenges faced by contractors and address traceability issues. Contractors will be able to monitor the location of their orders from the moment they place them until delivery.

Traceability is not merely a digital feature but a fundamental component of the platform, ensuring transparency and efficiency throughout the supply chain.