Logitech commences local manufacturing in India to drive agility and AI-era expansion
Highlighting the operational rationale behind the move, Logitech stated that establishing assembly capabilities in India is rooted in a market-driven strategy designed to enhance operational agility and supply chain resilience
Swiss tech giant Logitech has begun manufacturing operations in India to bolster its presence in the rapidly growing market and enhance supply chain agility. The company established an assembly operation at a facility in Manesar, Haryana, in partnership with a local electronics manufacturing services provider. Logitech's Vice President and General Manager of Personal Work Solutions, Delphine Donné, and Chief Supply Chain Operations Officer, Sree Chenincherry, outlined the strategic vision behind the move, emphasizing the importance of being closer to customers and leveraging local production to meet global benchmarks.
The Manesar plant initially focuses on producing personal workspace solutions such as webcams, with plans to expand into pointing devices like mice and keyboards. Logitech views this partnership as the foundation of a broader ecosystem engagement with multiple partners, aiming to elevate processes and quality standards. While the current emphasis is on meeting domestic demand, India could become a significant export hub once local capabilities mature.
The company's existing R&D hub in Chennai complements this manufacturing push, enabling customisation of hardware and firmware for Indian enterprise clients, particularly in Global Capability Centers and large corporate deployments. Logitech currently holds a dominant market position in India, with over 40% market share in mid-to-high-end peripheral devices and 75% in webcams.
The company is experiencing strong growth in both consumer and enterprise verticals, driven by factors such as the rise of quick-commerce delivery platforms and increased IT investments. Sustainability is a key focus, with over 80% of Logitech's personal workspace solutions manufactured using post-consumer recycled plastic and a commitment to halving global carbon emissions by FY30.
Donné highlighted the importance of elevating ecosystem partners, noting the challenges of maintaining quality while using recycled materials and the importance of market monitoring and brand storytelling in addressing counterfeit products.
Written by urgent.news from The Hindu - Sci-Tech's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
