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Alibaba vs. Coupang: Which E-Commerce Giant Is a Better Buy in 2026?

Alibaba is down sharply in 2026 on heavy AI spending and mounting legal concerns. Coupang faces a record fine, perjury investigations, and shareholder lawsuits with no end in sight.

  • Alibaba's 2026 revenue grows 2.7%, while Coupang's increases 14.1%
  • Coupang's profit margin remains thin at 0.6%
  • Alibaba's AI cloud sector holds future promise

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