Greg Joswiak Says Apple Isn't Focused on Making AI for 'Lunatic Fringe'
In an interview with TIME 's Andrew R. Chow , Apple's marketing chief Greg Joswiak said Apple Intelligence is meant for "everyday people" as opposed to the "lunatic fringe." The full sentence: "In the midst of a populist AI backlash, they contend that they are building a modest but personalized and privacy-preserving form of AI that will actually help ordinary people as opposed to merely dazzling…
Apple's marketing head, Greg Joswiak, told TIME's Andrew R. Chow that Apple Intelligence is aimed at ordinary individuals, not the "lunatic fringe." Joswiak explained that Apple is creating a modest, personalized, and privacy-focused AI designed to help everyday people rather than just impress Silicon Valley's tech enthusiasts. According to Joswiak, Apple Intelligence is not intended for die-hard AI believers focused on superintelligence.
While he respects these users, he emphasized that their primary goal is to enhance the user experience for the average person. He also stated that Apple is not intimidated by the AI industry competition, as their integration capabilities allow them to deliver a superior experience compared to others.
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