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From court to culture: The growing power of women’s basketball shoes

The Lady Foot Locker in Niles, Ohio, was the first place I saw a women’s basketball shoe. My mom and I had driven 30 minutes to a mall to do some shopping, and there they were: Sheryl Swoopes’ Nike Air Swoopes 1 in all its glory. The shoe was the first of its kind. It was 1995, a moment I’ll never forget. For years, men’s basketball shoes have dominated the conversation and the market. But times…

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