Urgent.News

What's breaking now, across thousands of outlets.

Culture

Friends put $5,000 each into RXBAR; four years later, Kellogg bought it for $600m

In 2013, aspiring entrepreneurs Peter Rahal and Jared Smith launched RXBAR while searching for nutritious protein bars. Starting from Rahal's parents' basement, they sold directly to customers. Their venture gained tremendous traction, culminating in a $600 million acquisition by the Kellogg Company in 2017, highlighting a significant trend towards clean-label snacks. Rahal remained CEO for two…

Friends put $5,000 each into RXBAR; four years later, Kellogg bought it for $600m

We haven't written up this one. Times of India has the full story — the link below goes straight to it.

Read the original at timesofindia.indiatimes.com →

More in Culture

More from Thursday 15 October →