De Beers Group and The Government of The Republic of Botswana Extend Partnership with Olympic Champion Letsile Tebogo as Global Ambassador
Three-year partnership celebrates excellence, ambition and Botswana's remarkable development story through natural diamonds. LONDON, UK/ GABORONE, BOTSWANA – Media OutReach Newswire – 15 October 2026 – De Beers Group and the Government of the Republic of Botswana today announced the extension of De Beers' partnership with Olympic champion and Botswana sporting icon Letsile Tebogo. Originally…
De Beers Group and the Government of Botswana have extended their partnership with Olympic champion Letsile Tebogo, who has been appointed a De Beers Global Ambassador since 2025. The three-year programme aims to highlight Botswana's progress through diamonds as the nation marks its 60th year of independence. Tebogo, an Olympic gold medalist in the men's 200 metres, will serve as the face of the campaign, "The Road to LA28," which will showcase the connection between Tebogo's journey and Botswana's development story.
The partnership will focus on the transformative role of natural diamonds in creating opportunities, supporting communities, and driving long-term prosperity in Botswana.
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