Custom Activation Destination
The Custom Activation destination is now generally available, allowing users to sync audience membership to any HTTPS endpoint, such as an internal API, regional ad platform, or partner system, without requiring a native integration. Users can connect it to a Reverse ETL source or build an audience in Audience Builder. The destination supports various authentication methods, including API key, Bearer token, Basic Auth, and no authentication, with OAuth 2.0 support incoming.
To use Custom Activation, users must create an audience list on their platform beforehand and ensure Audiences are enabled for their workspace. The feature is currently in Private Beta, with documentation available for setup, request templates, and limitations.
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