CJ ONE launches global membership service for foreign visitors

CJ OliveNetworks, part of the CJ Group, is entering the travel sector with a new global membership program that lets foreign visitors to South Korea earn rewards and redeem points at various merchants. This initiative, named CJ ONE Global, simplifies the enrollment process for international tourists by allowing them to sign up using just an email address, eliminating the need for a Korean phone number or domestic ID.

The move aligns with the growing interest in Korean cuisine, shopping, and culture, which has been fueled by the worldwide fame of Korean entertainment.

As of July, Korea had welcomed approximately 12.8 million foreign tourists, marking a 21.3% increase compared to the same period last year, according to the Korea Tourism Organization. Once users join CJ ONE Global, they receive a mobile barcode through the CJ ONE application, which they can utilize to accumulate and redeem points at partnering businesses.

These points can be redeemed at a wide range of establishments, spanning the tourism and retail sectors, among others. The service also offers exclusive benefits for new members and celebrates users' birthdays.