Bluesky expands its AI-powered Attie app to let anyone build websites, games, and more
Bluesky is bringing “social vibe coding” to its experimental Attie platform, allowing users to create interactive experiences like games, quizzes, and websites that can tap into the social network's audience.
Social network Bluesky is broadening its reach with a new tool that empowers users to create websites, quizzes, games, and other interactive experiences. The development is an expansion of Attie, Bluesky's experimental platform that initially provided AI-driven technology for custom social feeds. This enhancement enables everyday users to construct experiences traditionally reserved for software developers.
These user-generated games, sites, and other creations will reside on the same AT Protocol (ATProto) that powers Bluesky and other decentralized social apps, forming part of the decentralized social web ecosystem known as the Atmosphere.
Bluesky's CEO, Toni Schneider, unveiled Attie's new capabilities at TechCrunch Disrupt 2026, describing it as "social vibe coding" for communities. Formerly the CEO of Automattic and a True Ventures partner, Schneider has been leading Bluesky on an interim basis since the departure of the previous CEO, Jay Graber, in March. Schneider emphasized that Attie is a platform for collaborative creation, allowing users to build together or for a group of people.
When creators utilize Attie, they are linked to their ATProto identity, and the platform recommends content based on users' public Bluesky profiles.
To develop with Attie, users can input their own AI model or opt for open-weight alternatives. The resulting sites and games can then leverage Bluesky's extensive user base. However, Bluesky's Chief Operating Officer, Rose Wang, acknowledged the challenge of distribution, stating that while many are building, the question remains: who will engage with the creations? Attie addresses this by integrating Bluesky's distribution network, ensuring widespread visibility for the user-generated content.
With 47 million registered users, Bluesky's engagement has waned, with some former users gravitating back to X. However, Attie serves as a testing ground for novel ideas and aligns with Bluesky's broader strategy to reinvigorate network activity. This strategy will focus on developers and communities, supported by the protocol's upcoming private data feature, currently in alpha testing with a rollout planned for the year's end.
Schneider highlighted the significance of private data, which has been a key demand from developers, predicting a surge in small, engaging social experiences tailored for friends.
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