Bayer partners with Absolute’s INERA to expand biological crop nutrition in India
Bayer will market and distribute a biological crop nutrition solution developed by Absolute’s agricultural biotechnology arm INERA, aiming to expand access to inputs designed to improve nutrient-use efficiency and support climate-resilient farming. The collaboration combines INERA’s biological research with Bayer’s distribution network, though pricing, product performance data and sales targets…
Kolkata - Bayer is collaborating with Absolute’s INERA to market and distribute a biological crop nutrition solution, aiming to boost nutrient-use efficiency and support climate-resilient farming in India. The partnership responds to rising interest in biological alternatives that enhance soil health and nutrient management, as Indian agriculture contends with climate variability and the need for efficient inputs.
Bayer will leverage its extensive sales network to bring the product to farmers, while INERA's technology draws from its proprietary NIP platform and AI-driven Nature+ platform to identify promising molecules and proteins. INERA has completed over 50,000 field trials and farmer demonstrations across more than 100 acres, though independent efficacy data remains undisclosed.
The collaboration aligns with Indian government policy initiatives like PM-PRANAM and BioE3, which promote sustainable resource use and biotechnology-driven innovation. While the commercial success hinges on farmers' adoption, a broader distribution through Bayer could accelerate the solution's reach among Indian farmers.
Written by urgent.news from The Economic Times - Economy's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
