Assaf Rappaport and Wiz founders near deal for McDonald's Israel franchise
From a tech empire and media holdings straight to Israel's most successful fast-food chain: Cyber company Wiz's founders, led by Assaf Rappaport, are in advanced stages to acquire the franchise.
Assaf Rappaport and his Wiz co-founders, Yinon Costica, Ami Luttwak, and Roy Reznik, are nearing an agreement to secure the McDonald's franchise in Israel. The investment group is currently the frontrunner, having outcompeted other prominent Israeli business groups in a private tender managed by the global chain. McDonald's Israel currently boasts 235 outlets with an annual sales turnover of around NIS 1.7 billion.
The international firm took over Israeli operations from Omri Padan and the Alonyal company in April 2024, following a NIS 2 billion purchase amid protests and boycotts due to donations to IDF soldiers. Rappaport and his team, despite lacking prior experience in retail or food, have successfully navigated talks with McDonald's management, positioning themselves as almost certain franchisee candidates.
This latest deal expands the entrepreneurs' reach beyond their tech empire, as they previously invested in media and advertising sectors, including a significant stake in Reshet 13 and the Israel Bidur group.
Written by urgent.news from Jerusalem Post Tech & Start-Ups's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
