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Apple’s iPhone Duo just gave Samsung the ultimate marketing gift

Samsung says interest in the Galaxy Z Fold 8 spiked 300% since the iPhone Duo's launch.

Apple’s iPhone Duo just gave Samsung the ultimate marketing gift

Apple’s unveiling of the iPhone Duo has seemingly ignited a surge of consumer curiosity in the foldable form factor, effectively making it mainstream. Samsung has reported a staggering 300% jump in active Google searches for Samsung foldables since the iPhone Duo launch, indicating a significant increase in consumer interest. The company's Galaxy Z Fold 8 has also seen a 16% increase in demand since its launch, further affirming the impact of Apple's entry into the market.

This unexpected marketing gift from Apple might be persuading even fence-sitters to explore Samsung's already mature foldable ecosystem.

Written by urgent.news from Android Authority's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

Also reported by 1 other outlet

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